Books: The Culture Code

The Culture Code : An Ingenious Way to Understand Why People Around the World Live and Buy as They Do Over the weekend I found an excellent book by an author named Clotaire Rapaille called The Culture Code : An Ingenious Way to Understand Why People Around the World Live and Buy as They Do.

Rapaille, a cultural anthropologist, has consulted with large companies for years. His talent is finding the cultural “imprints” that exist for concepts or products and helping people and companies alike to use these imprints to their advantage.

The concept of an imprint starts with the assumption that learning does not happen without connected emotion to the experience being learned. The greater the emotion, the more learning takes place. The combination of the experience and the emotion create an imprint, a strong connection between the concept or experience learned, and the emotion experienced at the time. In NLP parlance, an imprint is a very strong anchor.

A “Culture Code” is characterized as “the unconcious meaning we apply to any given thing – a car, a type of food, a relationship, even a country – via the culture in which we are raised”. This unconcious meaning is, within the book, distilled to a one to three word phrase to characterize the belief system or meaning attached at cultural level.

Rapaille covers a number of concepts within this book, including things like food, money, love, work and compares the unconcious meanings of these concepts at a cultural level between different cultures like the US, France and Germany. The differences in meaning attached to these concepts is incredibly interesting when you are looking at it from the perspective of comparing cultures, but for me, the most interesting pieces were being able to relate to the meaning that I personally have for things and seeing the accuracy in which Rapaille expresses them in the book.

For example, Rapaille asserts that the American culture code for work is “WHO I AM”. The American culture, overall, associates their identity with what they do for a living. The American culture code for money, is “PROOF”. In this section Rapaille makes the point that work and money are closely related culture codes, as the meaning we attach to the money we earn acts as proof that we are good at what we do. Our commitment to work is to ensure that we “are someone” and not a “nobody”. It is our feeble attempt to create our identity.

These are just two of the codes explained in this book. Overall, I found the explanation of the concepts extremely valueable (and relevant) on a personal level and got a lot of value out of the analysis. For me, it was almost therapeutic, in that it explained a lot of the behaviors that I have had that I haven’t really been sure where they came from. With the very clearly written and thoughtful analysis and explanations of these codes, I wound up receiving quite a bit of self enlightenment out of the experience of reading this book and found it to be totally worth the price of the book.

Whether you agree with the content of the book or not, theres no denying that anyone could find some value in the information communicated in it. I give this one an enthusiastic thumbs up and highly recommend it as a few hours of high quality reading.

Movies: Superman Returns

We took what seems like a very long 2 1/2 hours of our day yesterday to go see the new movie, Superman Returns. I’m pretty wishy washy about this one. I don’t hate it, but its not the best either.

One of the things I’m trying to keep in mind is a quote that I heard John Carpenter talk about in the DVD extras of The Fog a few months ago. He was essentially talking about how the studios are doing a lot of remakes now to bring stories to the newer generation, as your average kid will not watch a movie that is 10-15 years old now. Updating the story line to look more current, with some current and younger stars, allows a whole new generation to be able to view the story. I totally get it, and this line of thinking got me through The Omen remake without wanting to kill myself by the end of it. Overall, for this purpose, The Omen was OK.

I think it was only a matter of time before a Superman movie came out, with the success of movies like X-Men, Batman, and Spiderman. All of these movies set the bar a little higher for comic book based movies and I’ve liked all of them, especially Batman Begins (Two-Disc Deluxe Edition), which I think is hands down the best comic book super hero based movie made so far (with Spidey and X-Men running close seconds).

I think Superman Returns is a good movie for kids who haven’t seen the original Superman – The Movie. The special effects are great, the photography looks great, and c’mon – Kevin Spacey as Lex Luthor — its like butter.

But overall, for me, I enjoyed the original better. The acting was better, the story was more coherent, and the special effects were good enough. During the first half hour of Superman Returns, I had a hard time even figuring out what was going on. The flashbacks were disjointed, with no real context that I could find to place me where I needed to be mentally to understand what had been happening over the last five years.

I thought Brandon Routh did an excellent job in the role of Superman, but I think for me thats more because he totally reminded me of Christopher Reeve. I couldn’t stand this Lois Lane at all, but I can’t put my finger on why. Kevin Spacey was excellent, as usual.

If I were you, I would wait for this one to come out on DVD. Its a cool movie to watch, but if I had it to do over again, I don’t think I would pay todays movie prices to watch it. If you want a great Superman movie, go back to the original Superman – The Movie (ignore the two or three sequels, they sucked too). I think that movie was the definitive Superman movie and still stands the test of time.

Ribfest 2006 in Naperville

We hit Ribfest again this year in Naperville. This year, REO Speedwagon was the headlining band. Consequently, all the 80’s heads (us included) came to see the show and the festival wound up selling out for the third time since its inception.

There were three bands in total that played yesterday while we were there. The first band was called The Hacks. I enjoyed their set (it was a long one). The crowd was minimal at this point in the afternoon and there was plenty of space to walk around, or sit back and enjoy the music.

The second band was a band called Hello Dave. I really enjoyed these guys. They play country / blues / rock and mixed cover tunes with originals. I don’t think I heard one song I didn’t enjoy. I definitely want to look these guys up the next place they are playing and check them out again. During this set is when the crowd really started building up. Hello Dave played until around 7:00 or so.

Once Hello Dave finished is when the crowd really started building. It was literally impossible to get through the crowd at points to get back to your seat if you, say, had to make a bathroom run. People were packed so tight that there were rather large groups just looking for one little piece of free showing grass to set their blanket down and squeeze in for the show.

REO was scheduled to start at 8:00, but the band didn’t hit the stage until around 8:20p. It was really amazing to watch this sold out crowd and how into this band they are. Attending a show like this and watching the crowd that assembles when they play really shows what a huge impact this band had on the music scene in the 80’s. What surprised me was that even the younger kids knew the words to the songs.

The band also played a couple of songs from their upcoming album (due to be released in December or so). They were pretty good, and I might just pick up the album when it comes out. I thought the band put on a pretty good show.

Aside from hearing the songs that really were a staple on the radio during the 80’s (and there weren’t many REO songs that I didn’t like), the most fascinating thing for me through the whole thing was watching the crowd once the band came on the stage. I felt compelled to take as many pictures of how the crowd grew as I could, just to show what a draw this band still is after 30 years.

I’ve uploaded 88 photos from the event yesterday to the photo album. Some are family shots, many are of the crowd, and the rest are pictures of the band that we took from the overhead projection screen next to the stage. One of them is an interesting tattoo that Jonna noticed on a guy who later was quite happy to let me take a picture of it. The tattoo cracked me up.

Overall, the event was fun. I love going to see these bands that we liked so much in high school as they tour these festivals and watching how much people are still into them after all these years. Its a totally cool thing to watch.

Oh yeah, aside from the music, the ribs were pretty damn good too. I think we’ll definitely be heading out there again in 2007.

Raw Voice Releases Podcasting Social Network Site

The folks over at Raw Voice have released BluBrry, a podcasting / social networking site. I haven’t had a lot of time to play around with it, but in the time that I have spent I have run across quite a few bugs like memory errors and a link going to the default Apache installation page when going to modify your profile. To be fair, the site is in beta right now, just being released last night. It definitely looks interesting and has some of the features of the Podshow Podcast Delivery Network beta sans the actual distribution of the media.

Check out the site and let me know what you think. I’ve got the podcast loaded in and I’m curious to see what kind of response it gets.

For those who do not know, Raw Voice is the company started by Todd Cochrane, the host of the Geek News Central podcast, a podcast I listen to all the time.

Keep up the great work Todd!

Happy Birthday

Ron's Birthday Cake

I had to work on Friday night, so Jonna and Kelsi came in to hang out with me. They brought this cool cake in with them, along with enough cup cakes to feed an army. When it all comes down to it, Friday was a pretty decent birthday for me. Who can really complain when you have Spidey on your cake at 38? Who says I’m getting old?

Book: The Real Frank Zappa Book

The Real Frank Zappa Book Over the last 6 months, I have been getting more and more addicted to the music of Frank Zappa. It would stand to chance then, that when I saw the book The Real Frank Zappa Book on a bookshelf in a local book store, I had to pick it up and leaf through it. As I leafed through it, it became pretty obvious that this is a book that I needed to sit down and read in depth.

The Real Frank Zappa Book is written by Frank Zappa with Peter Occhiogrosso and is, essentially, Franks autobiography in his words. He talks about growing up, his introduction to music, his first band, and his struggles with getting his music played by orchestras. Here’s the way Frank describes the book in the introduction:

I don’t want to write a book, but I’m going to do it anyway, because Peter Occhiogrosso is going to help me. He is a writer. He likes books — he even reads them. I think it is good that books still exist, but they make me sleepy.

The way we’re going to do it is, Peter will come to California and spend a few weeks recording answers to ‘facinating questions‘, then the tapes will be transcribed. Peter will edit them, put them on floppy discs, send them back to me, I will edit them again and that result will be sent to Ann Patty at Poseidon Press and she will make it come out to be a ‘A BOOK.

The style of this snippet above is a pretty good picture of the writing style of the book. It is a humorous and informative and covers all spans of Franks life from his childhood growing up in Maryland and Florida, where he was a pretty sickly child, to his first exposure to music in high school, through his attempts later in life to get his music recorded by orchestras.

The book not only gives you background on Franks life, but really gives you access to the unique outlook Frank had on life and music. Frank talks about the early days of recording, his outlook on musicians (“Very few people choose to play the bass … electric bassists are often failed guitar players, demoted to this duty after a band meeting in a garage when they were thirteen.”), and why guitarists have to do the “big solo” (he calls it “squirting”, which is, in Franks words, “end[ing] your solo by going up the scale, then grab that last note and repeat it as fast as you can.”).

Other subjects covered in the book:

  1. The PMRC hearings in the 80’s, covered in the chapter “Porn Wars”
  2. Failure (“Success is rare – thats why people get so cranked up about it.”)
  3. Religion
  4. Marriage
  5. Parenthood
  6. Touring

One of the great pieces of the book is when Frank talks about progress. As a matter of fact, he says that he’s been quoted as saying that “Progress is not possible without deviation [from the norm]”. I liked this quote so much that I have it hanging on the door of my office. Its one of many little nuggets you get out of reading this book.

This intimate look at Frank Zappa gave me the motivation to really start listening to the work he produced during his life (and there is a lot of it) and I have to say, I’m loving it. Franks work was different. His compositional ability, coupled with his use of humor and drive to be unique make his albums an absolute pleasure to listen to. The music is different, entertaining, and timeless.

Over the last few months I’ve bought no less than ten of his albums – and each one gives a different look into the mind of a genius. Each album documents a stage in his musical evolution. This book gives the reader a glimpse of Frank from a different angle, in his own words. I would highly recommend that you give it a read. You may not be a fan of his music, but theres no denying what an interesting guy Frank Zappa was. I’m sure this book only covers the tip of the iceberg, but theres enough here to keep you entertained and fascinated.

Alright, I’m going to stop rambling now and start listening to Have I Offended Someone?, my latest purchase from the iTunes Music Store.

Links

iTunes Finally Converted to MacBook

iTunes Converted - Song List

Well, after about two days of file copying, I finally got all of my iTunes stuff moved over to the new Mac. Why did it take so long you ask? I’m not really sure.

Copying between the Windows box and the MacIntosh using Windows File Sharing just didn’t work unattended. It kept failing for some reason. After about three tries at that, I decided to install cwRSync so that I could restart incrementally, but for some reason, this would not run unattended either, and I didn’t want to spend forever running back and forth between the family room and the living room (where my desk is).

Finally I decided to copy my iTunes library up to the Linux server. I started it at about 7:00am and by 7:30-8:00pm on Tuesday the file copy had completed with no interruptions. On Wednesday, I started an rsync from the Linux server to the MacBook. Another 12 hours later and that was complete.

I had heard horror stories about moving this stuff around if you had purchased music and was a little worried that I would have to spend a lot of time getting the machine authorized and stuff like that. Not so. As a matter of fact, I found these instructions on moving your iTunes library with metadata and they worked without a hitch. I now have all of my music on the MacBook. Nice!

I really do like this environment a lot better than anything I’ve used in the past. I’m not clear as to why I had all of the copy failures I had from machine to machine, but thankfully I’ve got the trusty SuSE server to back me up.