There are some advertising campaigns that just grab you and you really enjoy watching. I was pretty impressed the the campaigns that Geico had going for a while, but Quiznos has taken the cake with their spokesperson, Baby Bob.
I don’t know what it is about this little guy, but I love watching these commercials. Its so refreshing to see advertising with a little creativity and fun baked in!
Smilin’ Bob cracks me up.
I think the thing I like most about all three companies mentioned here is that they don’t seem to take themselves too seriously. This is the most irritating thing I find about business is the idea that there is some “proper” way to represent yourself and that you have to appear stodgy and serious or you aren’t professional.
In my opinion, there is a really fine line between professional and boring. More than that, the more concerned companies are with their “professional image” the more I am inclined to feel they’re fake and want to take my business elsewhere. I’d rather deal with humans than robots with no sense of humor.
Well, there you have it. Some random observations after watching a Quiznos commercial. Now, back to your regularly scheduled programming.