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TechDirt: Misspell Lego, get a lecture.

Aside

Posted on September 7, 2005 by Ron Bieber

From TechDirt: If you misspell Lego and type Legos.com, you get a lecture on how to spell LEGO and then are redirected to the main site.

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This entry was posted in General, Remaindered and tagged brand-awareness, branding, marketing by Ron Bieber. Bookmark the permalink.

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